1. Introduction and Scope

This Privacy Policy describes how It's Worth It, LLC, a Texas limited liability company doing business as Worth It Pilates and marketed as "Worth It: A Reformer Pilates Studio" ("Worth It Pilates," "Studio," "we," "us," or "our"), collects, uses, discloses, retains, and protects personal information.

This Privacy Policy applies to information collected through worthitpilates.com, our online booking pages, client accounts, Mariana Tek functionality, app-based booking experiences, in-studio services, email and text communications, social media interactions, advertising and lead forms, classes, private sessions, events, workshops, teacher trainings, retail purchases, gift cards, memberships, packages, and related services (collectively, the "Services").

By using the Services or providing information to us, you acknowledge this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services or provide personal information to us.

2. Relationship to Terms & Conditions

This Privacy Policy is separate from, and works together with, our Terms & Conditions. The Terms & Conditions govern your use of the Services. This Privacy Policy governs how we collect, use, disclose, retain, and protect personal information.

If a separate liability waiver, membership agreement, purchase term, event term, teacher training term, promotion term, or posted Studio policy includes additional privacy-related language, that more specific language may apply to the applicable Service. Nothing in this Privacy Policy limits any non-waivable privacy or consumer right that applies under law.

3. Information We Collect

We may collect the following categories of information, depending on how you interact with us:

• Contact and identifying information, such as name, mailing address, email address, phone number, date of birth or age, parent or guardian information, emergency contact information, and social media handles.

• Account and booking information, such as username, password, membership type, class credits, class packs, reservations, waitlist status, attendance, cancellations, no-shows, late-cancel fees, purchases, preferences, class-level approvals, and customer service notes.

• Payment and transaction information, such as billing details, purchase history, receipts, refunds, chargebacks, card-on-file status, payment tokens, card type, expiration date, and the last four digits of a payment card.

• Fitness, safety, waiver, and participation information, such as voluntarily provided injury, pregnancy, post-surgical, limitation, accommodation, emergency, incident, waiver, signature, and assumption-of-risk information.

• Communications and marketing information, such as emails, texts, app messages, lead forms, inquiries, reviews, testimonials, survey responses, referral information, social media interactions, and promotion participation.

• Photo, video, audio, and security information, such as marketing photos or videos, event recordings, testimonials, social media content, and security camera footage in common or studio areas.

• Device, website, app, and usage information, such as IP address, browser type, device type, operating system, app usage, pages viewed, links clicked, approximate location, cookie identifiers, pixels, advertising identifiers, and analytics data.

• Teacher training, event, workshop, retail, employment, or contractor-related information if you inquire about, enroll in, purchase, apply for, or participate in those offerings.

4. How We Collect Information

We collect information directly from you when you create an account, book a class, purchase a membership or package, sign a waiver, submit a form, contact us, participate in a class or event, join a waitlist, respond to a survey, refer a friend, apply for employment, enroll in teacher training, post or tag us on social media, or otherwise interact with us.

We may collect information automatically through our website, booking platform, app-based experiences, cookies, pixels, analytics tools, advertising technologies, security systems, device identifiers, and similar technologies.

We may also receive information from service providers and platforms that support our business, including Mariana Tek, Stripe, Squarespace, Apple, Google, email and text-message providers, social media platforms, advertising platforms, analytics providers, referral tools, and other vendors.

5. How We Use Information

We use information for business, operational, safety, legal, and client-service purposes, including to:

• Provide, manage, and improve classes, memberships, packages, private sessions, events, workshops, teacher trainings, retail purchases, gift cards, and related Services.

• Create and manage accounts, reservations, waitlists, check-ins, class credits, membership billing, cancellations, freezes, refunds, account credits, and customer support.

• Process payments, maintain billing records, retry failed payments, address chargebacks, collect unpaid balances, and prevent fraud.

• Communicate with you about reservations, waitlists, schedule changes, cancellations, payments, policies, safety notices, account issues, promotions, and requests.

• Support safety, class placement, class-level approvals, instructor awareness, emergency response, incident review, waiver administration, and risk management.

• Analyze and improve our website, booking experience, Studio operations, marketing, advertising, client experience, class offerings, and business performance.

• Protect our rights and property, enforce our Terms & Conditions and waivers, comply with law, respond to legal requests, and maintain appropriate records.

6. Marketing, Advertising, and Promotional Communications

We may use your information to send or personalize promotional emails, text messages, app notifications, special offers, introductory offers, referral offers, membership promotions, class announcements, schedule updates, event and workshop notices, teacher-training information, retail promotions, win-back campaigns, birthday or milestone messages, and other marketing communications.

We may use information collected through our website, Mariana Tek, Squarespace forms, Meta or Instagram lead forms, Google lead forms, social media pages, referral programs, cookies, pixels, analytics tools, and advertising partners to measure campaign performance, understand client interests, improve our Services, and show relevant advertisements on our website, social media platforms, search engines, and other digital channels.

Consent to receive marketing text messages is not required to purchase Services. You may opt out of promotional emails by using the unsubscribe link in the email. You may opt out of promotional text messages by replying STOP or following the instructions in the message. Opting out of marketing communications does not prevent us from sending transactional or service-related messages, such as class confirmations, waitlist notices, schedule changes, billing notices, account messages, safety notices, policy updates, or responses to your requests.

We do not sell your mobile phone number, SMS opt-in data, or text-message consent records with third parties or affiliates for their own marketing or promotional purposes. We may share mobile information with service providers solely as needed to deliver messages, support the Services, maintain records, or comply with law.

7. Cookies, Pixels, Analytics, and Targeted Advertising

We and our service providers may use cookies, pixels, tags, web beacons, software development kits, analytics tools, advertising technologies, and similar tools. These technologies may help us operate the website and booking functions, remember preferences, improve user experience, analyze traffic, measure ad performance, prevent fraud, and deliver or measure relevant advertising.

These technologies may be provided by vendors such as Squarespace, Mariana Tek, Google, Meta, email and text-message providers, analytics providers, advertising platforms, and similar providers. We do not control all third-party technologies, and their collection and use of information may be governed by their own privacy policies and settings.

You may control cookies through your browser settings and, where available, through platform-specific ad settings or cookie tools. Disabling cookies may affect website, account, or booking functionality. To the extent applicable law treats our use of advertising cookies, pixels, or similar technologies as a "sale," "sharing," or "targeted advertising," you may exercise applicable opt-out rights by contacting us or using any available browser, cookie, or platform controls.

8. How We Share Information

We do not sell personal information for money. We may disclose or share information as reasonably necessary for the purposes described in this Privacy Policy, including with:

• Service providers and vendors that support booking, payments, website hosting, app functionality, email, text messaging, customer service, analytics, advertising, cloud storage, security, IT, accounting, legal, insurance, and business operations.

• Payment processors, booking platforms, app stores, and technology providers, including Stripe, Mariana Tek, Squarespace, Apple, Google, and similar providers, as needed to process transactions and operate the Services.

• Marketing and advertising providers that help us send communications, measure campaigns, analyze leads, improve ads, and show relevant advertising, subject to applicable opt-out rights.

• Emergency responders, medical personnel, insurers, legal advisors, law enforcement, courts, regulators, or other parties where reasonably necessary for safety, legal compliance, risk management, claims, or protection of rights.

• Successors or transaction parties in connection with a potential or completed sale, merger, acquisition, financing, restructuring, transfer of Studio operations, or similar transaction.

• Other parties when you direct us to share information, provide consent, participate in a referral or promotion, post publicly, tag us on social media, submit a testimonial, or otherwise make information available.

9. Payment Information and Third-Party Platforms

Payments are processed through third-party payment providers, including Stripe through Mariana Tek or other approved processors. We do not intentionally store full credit card numbers on our own systems. Payment processors may collect, process, tokenize, store, or retain payment information under their own terms and privacy policies.

We may receive and retain transaction records, purchase history, membership status, billing status, payment tokens, card type, expiration date, last four digits, receipts, refunds, chargeback information, and related billing data as needed to operate the Services, process payments, resolve disputes, and maintain business records.

10. Health, Waiver, Safety, and Sensitive Information

Reformer Pilates and related fitness activities involve physical movement and safety considerations. We may collect information you choose to provide about injuries, pregnancy, post-surgical status, limitations, medical restrictions, emergency contacts, waiver acknowledgments, signatures, incident reports, class-level approvals, and other safety-related information.

We use this information for safety, participation, instructor awareness, reasonable accommodations, emergency response, waiver administration, account administration, legal compliance, insurance, risk management, and dispute resolution. We do not use voluntarily provided health, waiver, or safety information for unrelated targeted advertising.

Worth It Pilates is not a medical provider and does not request detailed medical records unless necessary for a specific accommodation, incident, legal, or safety purpose. Please do not provide sensitive medical information that is not necessary for your participation or request.

11. Minors

The Services are not directed to children under thirteen (13), and we do not knowingly collect personal information from children under thirteen (13). If we learn that we have collected personal information from a child under thirteen (13) without required consent, we will take reasonable steps to delete it.

Clients ages fourteen (14) through seventeen (17) may participate only as described in our Terms & Conditions and applicable Studio policies. For minors, we may collect information from or about the minor and the parent or legal guardian, including account information, consent records, waivers, emergency or safety information, attendance information, payment information, and communications related to the minor's participation.

12. Security, Retention, and Accuracy

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, app, platform, payment system, electronic communication, or storage system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide the Services, maintain accounts, process payments, administer memberships, comply with law, resolve disputes, enforce agreements, maintain safety and incident records, support insurance or tax records, and operate our business. We may retain some information after an account is closed where permitted or required by law.

You are responsible for keeping account information accurate and current. You may update certain information through your account or by contacting us at frontdesk@worthitpilates.com.

13. Your Choices and Privacy Rights

You may request access to, correction of, deletion of, or a copy of personal information that we maintain about you by contacting us at frontdesk@worthitpilates.com. You may also ask us to update your communication preferences or opt out of marketing communications.

Depending on where you live and whether a particular privacy law applies to us, you may have additional rights, such as the right to confirm whether we process your personal information, access or correct your information, request deletion, obtain a portable copy, opt out of certain targeted advertising or sale/sharing activities, withdraw consent for certain processing, or appeal a privacy-rights decision.

We may need to verify your identity before responding to a request. We may deny or limit a request where permitted by law, including where information is needed for billing, security, fraud prevention, legal compliance, dispute resolution, tax or accounting records, insurance, safety, or to complete a transaction you requested.

We will not discriminate against you for exercising privacy rights that apply to you. However, some Services may require certain information to function, such as account, booking, payment, waiver, and safety information.

14. Third-Party Links, Apps, and Social Media

The Services may link to or integrate with third-party websites, apps, platforms, app stores, payment processors, social media platforms, advertising platforms, embedded content, maps, or other services. Third parties may collect information directly from you under their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or availability of third-party websites, apps, platforms, or services. You should review the applicable third-party privacy policy before providing information to those third parties.

15. Business Transfers, Legal Compliance, and Protection of Rights

We may disclose or transfer information in connection with a sale, merger, acquisition, financing, restructuring, change of control, transfer of Studio operations or assets, bankruptcy, or similar business transaction.

We may also use or disclose information to comply with law, subpoenas, court orders, regulatory requests, law enforcement requests, payment-network rules, tax or accounting obligations, insurance requirements, or legal process; to enforce our Terms & Conditions, waivers, agreements, and policies; to collect amounts owed; to protect the rights, safety, property, and security of Worth It Pilates, clients, staff, instructors, vendors, or others; and to investigate or prevent fraud, misconduct, security issues, or safety incidents.

16. Changes, Accessibility, and Contact

We may update this Privacy Policy from time to time. Changes are effective when posted on our website or otherwise communicated, unless a different effective date is stated. The "Last Updated" date above reflects the date of the current version.

We aim to make this Privacy Policy accessible. If you need this Privacy Policy in an alternative format, please contact us.

Worth It Pilates is operated by It's Worth It, LLC d/b/a Worth It Pilates.

Mailing Address: 790 S Main St., Suite 417, Keller, Texas 76248

Email: frontdesk@worthitpilates.com

Website: worthitpilates.com